Advisory

Grow revenues without destroying margins.

Pricing, margins, revenue strategy, and unit economics—built for real-world execution.

The Problem

Most companies and startups don’t have a revenue problem.

They have a profitability and structure problem.

  • Pricing is set without understanding true cost-to-serve
  • Revenue grows, but margins quietly erode
  • Close deals that look good on paper but don’t scale
  • Customer expansion happens without clear unit economics

And by the time it shows up in the numbers, it’s already too late.

What I Do

I work with founders, operators, and leaders to bring clarity and control to revenue and margins.

Not theory. Not frameworks that sit in a deck.

Actual systems that get used by Executives, Sales, Finance, and the entire company.

How I Help

1. Pricing & Monetization Strategy

  • Pricing model design and optimization
  • Packaging and segmentation strategy
  • Discounting frameworks and guardrails
  • Deal economics and pricing governance

👉 Outcome: Stronger pricing discipline and improved margins

2. Cost-to-Serve & Unit Economics

  • Build cost-to-serve models by customer, segment, or geography
  • Identify profitable vs unprofitable revenue streams
  • Align pricing with actual cost structure

👉 Outcome: 3–5%+ margin improvement opportunities

3. Revenue Growth & Expansion Strategy

  • Reactivation and churn recovery frameworks
  • Customer segmentation (ICP, high-value cohorts)
  • Expansion strategy tied to profitability

👉 Outcome: Sustainable revenue growth, not just top-line spikes

4. Deal Desk & Sales Alignment

  • Build or optimize deal desk frameworks
  • Define margin thresholds and approval processes
  • Align Sales incentives with profitability

👉 Outcome: Better deals, fewer margin leaks

5. Financial Modeling & Strategic Decisions

  • ROI modeling for new products and initiatives
  • LTV / CAC and lifecycle profitability analysis
  • Scenario planning for key decisions

👉 Outcome: Confident, data-backed decisions at the leadership level

Results I’ve Driven

  • Improved gross margins by 3–5% through pricing and cost-to-serve strategies
  • Helped drive $10M+ in incremental revenue through expansion and reactivation
  • Reduced operating costs by ~$5M annually through vendor and cost optimization
  • Reduced churn and improved retention through lifecycle analytics and strategy

Who I Work With

  • VC-backed startups and SMB companies
  • Founders and early-stage operators
  • Revenue and Finance leaders (CFO, VP Finance, CRO, VP Sales, VP CSM)
  • Finance leaders looking to level up pricing, monetization, and growth strategies

My Approach

I’m not a typical consultant.

I don’t just analyze and hand you a deck.

I work with you to:

  • Build systems that your team will actually use
  • Challenge assumptions and push for better decisions
  • Bridge Finance, Sales, Operations, and Product into one revenue engine

This is hands-on, practical, and built for execution.

Engagement Options

  • Advisory: Ongoing support and strategic guidance
  • Project-based: Specific initiatives (pricing, CTS, deal desk, etc.)
  • Workshops: Team alignment and strategy sessions

Call to Action

If you’re scaling revenue and starting to feel the cracks in your margins, it’s probably time.

👉 Let’s talk here